Dealer: Abtec NZ Online Car Audio
Location: 49 Hutt Road, Petone, Wellington, New Zealand
This month’s spotlight is Abtec NZ, which is based on the other side of the earth, middle-earth, in fact. Abtec started as a small company twenty years ago doing basic installations and slowly building itself up to being one of New Zealand’s largest car audio companies. It has now established itself in its own building in the retail hub of Petone.
Abtec is the brainchild of Ashley Burrell, who started in the car audio scene thirty one years ago, soon after he brought his brother Darryl onboard. Darryl is now running the workshop side of the company. Ashley has been given the nickname Mad-Bass-Burrell due to his insatiable love of bass. This is very obvious when you take into account that every car in the Abtec fleet has DD Audio in them.
When asked why Abtec became NZ’s distributor of DD, Ashley said that he wanted to supply NZ with a quality product of both sound and build. This started off with a customer of ten years asking him “Why don’t you bring DD in?”. Soon enough, Ashley brought in a few DD subs and hasn’t looked back since. Even Ashley’s right-hand man, Lance, is mad about DD having convinced Ashley to wall the company Mitsubishi Pajero with DD subs, amps and VO Series drivers!
A lot of Abtec’s customers start off buying the LE-M series enclosures. After having a good taste of DD they end up upgrading to 1500/2500/3500 series subwoofers. In some cases, they end up going all out getting M4a’s and 9500 and Z series. When asked why their customers liked DD, Lance answered that he is constantly told how beautiful sounding DD gear is and that people can’t believe how clear the subwoofers are while being so hard hitting. Abtec’s DD customers have responded so well to the DD lineup, that almost everyone of them come back to the shop to let us know how superior DD is to anything they have ever owned in car audio!
Lance was also saying what Abtec loves about the DD product line is not only the beautiful sound quality it produces, but also the fact that the subwoofer lineup is hand-built in the USA. The time, effort and care put into these subwoofers shows instantly as you open the box!
August 2013 Newsletter
http://www.ddaudio.com/news/2013/08/01/august-2013-newsletter